Cleaning up for 10 minutes leads to cleaning 10 rivers
The first River Cleanup with press, partners, friends and family was a success. The Scheldt in Antwerp is already a little bit cleaner. The concept behind the non-profit organization is simple but strong: clean a river, save an ocean. Why rivers? Every year, 8 billion kilograms of waste ends up uncontrolled in our seas and oceans. 80% of this ends up there via rivers! Founder Thomas de Groote explains to us in a short Q&A how he went from cleaning up for 10 minutes to cleaning 10 rivers! Every little bit helps a huge amount!