Local awareness campaigns generate enthusiasm and make people see the problem so they can become part of the solution and change their behavior. Through educational programs, students and teachers are activated to become ambassadors within their families and communities. Local leaders are empowered to take ownership and anchor the change within their communities.

Reduce single-use plastics by promoting sustainable alternatives, implementing plastic reduction projects, and sharing knowledge & best practices. The deployment of accessible collection systems prevents plastic waste from entering nature. Riverine pollution is removed via cleanup actions and technologies. We recycle and repurpose recovered materials at their highest value and promote solutions for a circular economy.

We generate data, provide insights, inform authorities on sources of river pollution, propose short-term remediations, promote structural solutions, and advocate policy change to accelerate change. We actively engage and collaborate within a network of like-minded organizations, both nonprofit and for-profit.

We prioritize intervention areas based on potential impact, required effort, and scalability.
To design effective, river-specific action plans, we begin with a solid understanding of the problem—examining root causes, river characteristics, ecosystem services, ongoing interventions, and key stakeholders. This approach allows us to focus on early-stage interventions in the plastic lifecycle that empower communities, prevent pollution, and accelerate systemic change. It also forms the foundation for ongoing monitoring and impact evaluation.

Building on our assessment, we are developing a detailed, river-specific action plan to guide implementation and track progress.
This plan includes clearly defined KPIs to monitor and evaluate impact over time. Its goal is to ensure the successful execution of our Clean River Model by outlining targeted interventions, effective project organization, and risk mitigation strategies. Backed by data and insights from the baseline assessment, the plan also supports efforts to secure necessary funding and align stakeholders around a shared vision for cleaner, plastic-free rivers.

We track the progress and effectiveness of our Clean River Model interventions by regularly monitoring key performance indicators (KPIs) and evaluating outcomes against established baselines. This ensures we stay aligned with our goals, adapt where needed, and demonstrate measurable impact over time.

Did you know that the River Cleanup community organizes cleanup actions all around the world, including in India?

In many cases, the organizers provide all the necessary equipment and guidance—you just need to show up and take part! Several times a year, we also host major global events such as World Cleanup Day, the #10minchallenge, and our monthly River Cleanup Days.

Click the “Join” button below to discover upcoming events in India and get involved!

You can organize your own cleanup too! Whether it’s just you, a group of friends, colleagues, local schools, or community members, you get to choose the time, place, and how the event runs. For tips and guidance, check out our 'How to organize a cleanup' page - it’s easier than you think!

Ready to get started? Register your cleanup on our website so others can see it, join in, and celebrate your efforts. Don’t forget to upload photos and share your experience with the River Cleanup community!

You can make a one-off or monthly donation or organize a fundraiser, for example for your birthday, wedding or an important sport event. Your contribution enables us to achieve our mission by cleaning rivers, change behavior and transforming organizations.